2K

Services: Talent & Influencer Strategy | Content Production | Campaign Development | Brand Partnerships

NNESAGA partnered with 2K Games to bring culturally rooted, creator-led energy to their key title NBA 2K, bridging gaming, basketball, and online entertainment in a way that celebrates both sport and community.

A group of young people sitting and playing a basketball video game in a dimly lit room decorated with sports posters and shelves of gaming equipment.

WIN THE COURT - NBA2K25 STORE LAUNCH

Brief

To kick off the NBA 2K25 release in style, NNESAGA delivered a culture-meets-competition event that brought the UK heat directly to the court — literally. Hosted by creators, we produced and managed the “Win the Court” launch event, which saw players in London go head-to-head with the NBA Paris store in a global face-off.

The activation included challenges, giveaways, and live energy from the UK 2K community — all captured in real time and aligned with the game’s global release strategy.

Our Role

  • Creator strategy & management

  • Livestream content development

  • Campaign social rollout

  • Production & direction

A man in a Miami Heat hoodie and cap speaking into a microphone inside a store with basketballs on blue shelves in the background.

Results

  • 1M+ campaign reach across TikTok, Twitch, Instagram, and X

  • 50K+ live stream views and VOD replays on Twitch

  • 10K+ total community engagements (likes, comments, shares)

  • Strengthened 2K’s connection with UK-Paris based Gen Z and Black gaming audiences

NBA 2K UK Ambassadors — Ongoing Partnership

Brief

NNESAGA proudly serves as an official NBA 2K UK Ambassador, collaborating with 2K on content, community engagement, and international event coverage. This long-term partnership showcases our position at the intersection of gaming, culture, and sport — with access to global moments that bring fans closer to the game.

From on-the-ground content at the NBA Abu Dhabi Games, NBA Paris, and NBA 2K Community Day in LA, to ongoing social campaigns and community initiatives — we continue to amplify NBA 2K’s UK presence through authentic storytelling and creator-led content.

Our Role

  • Ambassador strategy

  • Content production

  • Event coverage

  • Creator advocacy

  • Community engagement

Four young men sitting at a gaming event, playing video games, with a red and white banner in the background.

Results

  • Content reach across 3 continents: Europe, MENA & North America

  • 4M+ total impressions across ambassador campaigns and travel content

  • NBA 2K Paris recap videos reached 600K+ organically

  • Exclusive access to NBA 2K Community Day in LA

  • Strengthened NBA 2K’s UK credibility and relevance with Gen Z and gaming fans

  • Built a bridge between global basketball culture and UK gaming communities