ADIDAS

Services: Talent & Influencer Liaison | Event Coverage | Content Production | Cultural Reporting | Brand Partnerships

Over the years with Adidas, we have worked across originals, sport and lifestyle.

Gaming & sports content creator prince at the Adidas Tennis London originals collection

Adidas x Mercedes F1 – Silver Arrows Collection @ British Grand Prix

Brief

To celebrate the launch of the Silver Arrows collection between Adidas and Mercedes-AMG F1, NNESAGA was on the ground at the British Grand Prix, capturing the day’s energy and spotlighting the intersection of motorsport, heritage, and style.

We brought down curated creators to experience the collection launch and race day firsthand — producing content that reflected the collection’s legacy while grounding it in today’s culture.

Our Role

  • Talent sourcing

  • Event coverage

  • Content direction

  • Cultural storytelling

A vintage silver racing car with the number 8 on its side displayed indoors, with a digital screen behind it showing two racing drivers and the word 'Silverstone'.
A young woman with medium brown hair wearing a blue denim jacket and matching jeans standing in a crowd at a race event, with a garage and racing team members in the background.

Results

  • Captured and published premium content within 48 hours of the event

  • Strengthened Adidas' positioning in the F1 and lifestyle crossover market

  • 950K+ total impressions

  • 700K+ reach across short-form video platforms