AFCON
Services: Experiential & Events | Brand Partnerships | Talent Strategy | Cultural Production | Community Engagement
In a year where UK mainstream media failed to meaningfully cover AFCON 2023, NNESAGA took action. We partnered with DLT Brunch, SeasonedBF, ASOS, Red Bull, Nando’s, and EA Sports FC to deliver two powerful, culturally-rooted watch parties that gave African football the celebration and respect it deserves.
This wasn’t just about football. It was about community pride, visibility, and reclaiming the narrative around African talent and culture in sport — something the UK landscape continuously overlooks.
AFCON Finale Watch Party (DLT x ASOS)
Brief
NNESAGA partnered with DLT Brunch, SeasonedBF, and ASOS to co-deliver one of the most talked-about AFCON 2023 watch parties in the UK. The event brought together fans, influencers, and creators to celebrate the final with food, music, and football — blending joy, pride, and culture in one unforgettable moment.
Our Role
Brand collaboration
Talent sourcing
Event support
Cultural content
Results
5M+ organic impressions across socials
Sold-out event with 300+ attendees
ASOS brand integration throughout the space
Massive engagement from African diaspora football fans
Campaign support from EA Sports FC and Nando’s