AFCON

Services: Experiential & Events | Brand Partnerships | Talent Strategy | Cultural Production | Community Engagement

In a year where UK mainstream media failed to meaningfully cover AFCON 2023, NNESAGA took action. We partnered with DLT Brunch, SeasonedBF, ASOS, Red Bull, Nando’s, and EA Sports FC to deliver two powerful, culturally-rooted watch parties that gave African football the celebration and respect it deserves.

This wasn’t just about football. It was about community pride, visibility, and reclaiming the narrative around African talent and culture in sport — something the UK landscape continuously overlooks.

A group of people seated indoors at a social gathering or event with colorful lighting and decorations.

AFCON Finale Watch Party (DLT x ASOS)

Brief

NNESAGA partnered with DLT Brunch, SeasonedBF, and ASOS to co-deliver one of the most talked-about AFCON 2023 watch parties in the UK. The event brought together fans, influencers, and creators to celebrate the final with food, music, and football — blending joy, pride, and culture in one unforgettable moment.

Our Role

  • Brand collaboration

  • Talent sourcing

  • Event support

  • Cultural content

Three women posing for a photo at an indoor event, with a mirror reflecting their image.

Results

  • 5M+ organic impressions across socials

  • Sold-out event with 300+ attendees

  • ASOS brand integration throughout the space

  • Massive engagement from African diaspora football fans

  • Campaign support from EA Sports FC and Nando’s