EE

Services: Cultural & Gaming Consultancy | Content Creation | Talent Strategy & Management | Experiential & Events | Brand Partnerships

NNESAGA collaborated with EE on multiple groundbreaking projects at the intersection of gaming, technology, and youth culture — from voiceovers to IRL tournaments and talent-led store takeovers.

Two young men are playing a video game on a large screen at an arcade; one is sitting and controlling the game, while the other is standing and pointing at the screen. The game appears to be a blocky, pixelated cityscape. The background features neon lights and a sign that reads 'GAME ON!'

EE 5G Campaign – “Gaming on the Go”

Brief

We worked with EE on their 5G network campaign, designed to showcase the speed and power of mobile gaming on EE. NNESAGA provided end-to-end cultural consultancy; from voiceover talent to creative script insight and visual storytelling that placed real, diverse gamers at the forefront.

Our Role

  • Creative consultancy

  • Design input

  • Voiceover talent

  • Storyboarding feedback

  • Script shaping

A cartoon character with large puffy hair in pigtails, sitting in front of a computer, with the buffering sign 'LOADING' behind and a neon sign that says 'GAMER' in the background. The screen shows a video titled 'EE | Steph the ultimate gamer is 5GEE. Are you?' with a text overlay describing gameplay benefits.

Results

  • 20M+ impressions across digital and YouTube placements

  1. 200K+ views on EE’s 5G content hub

  2. Voiceover campaign praised for authenticity and relatability

  3. Helped reframe EE’s image for the next-gen mobile gamer

EE Studio Store Launch – Westfield London

Brief

For the opening of EE’s innovative Studio Store, NNESAGA curated and managed a 4-week talent-led experience filled with gaming tournaments, live activations, and livestreams. We sourced creators, designed the gaming experience strategy, and ensured a seamless blend of physical retail and entertainment.

Our Role

  • Talent management

  • Event hosting & production

  • Gaming activation curationLivestream planning

A man playing a fighting video game on a large screen at an arcade or gaming center, with neon lights and other gaming stations visible.

Results

  • 20K+ in-store footfall over 4 weeks

  • 15+ creators hosted or participated in gaming activations

  • 40+ pieces of content produced, including livestreams, stories, reels

  • Contributed to a 75% uplift in store engagement during activation weeks

  • Helped position the Studio Store as a youth culture tech destination