EUROS

Services: Experiential & Events | Brand Partnerships | Cultural Production | Community Engagement

People sitting in a dark room watching a sports game on a large TV screen, with banners and signs for 'gopuff' and 'Herman Miller' visible overhead.

EURO 2024 Final –

Culture x Football Celebration

Brief

Hosted in the heart of London, this event celebrated the energy of the game and the people who live it. We created a space that fused football, music, food, and fashion — offering guests the chance to watch the final in style, enjoy curated food experiences, connect with creators, and engage with partner brand activations throughout the night.

NNESAGA led a community UEFA EURO 2024 Final Watch Party, partnering with some of the biggest names in sport and culture: Red Bull, Heineken, Nike Football, Nando’s, and Seasoned by BuzzFeed. This was more than just a match screening — it was a full sensory experience built for the community, by the community.

Our Role

  • Lead event production

  • Multi-brand partnership management

  • Cultural storytelling

  • Talent coordination

People watching a soccer match on multiple screens in an indoor viewing area.

Results

  • 300+ attendees from gaming, sport, fashion, and media

  • 3M+ total impressions across all brand and creator content

  • Heineken & Nando’s hosted dedicated F&B experiences

  • Delivered one of the most talked-about EURO 2024 watch parties in the UK