JUMPMAN

Services: Gaming Partnership | Brand Activation | Cultural Consultancy | Experiential Production | Talent Strategy | Live Stream Execution

Two boys sitting on an orange basketball-shaped rug watching a basketball video game on a TV screen at an indoor gaming event, with shelves of gaming merchandise and other people in the background.

EURO 2024 Final –

Culture x Football Celebration

Brief

Held in London, the festival featured a fully branded gaming space powered by NNESAGA. Attendees played NBA 2K23, engaged in giveaways, and took part in live interviews with creators and athletes.

One of the major highlights was the VIP Stream Room, where special guests went head-to-head in live 2K matches — streamed to thousands of fans on Twitch in real time.

Our Role

  • Gaming partnership & consultancy

  • VIP stream room production

  • Talent management

  • Content support

  • Cultural brand alignment

Results

  • Over 40,000 live viewers via Twitch for the special guest stream

  • 1.5M+ total impressions from the festival across all platforms

  • Sold-out activations and full engagement across all 3 days

  • Elevated Jumpman’s and Nike’s credibility in gaming culture

  • Reinforced NNESAGA’s identity as a future-forward partner shaping what’s next in gaming