NFL

Services: Experiential & Events | Talent Strategy | Content Production | Community Engagement | Brand Partnerships

NNESAGA bring the game of American football closer to new audiences through live experiences, curated watch parties, and digital storytelling. From Super Bowl celebrations to the NFL London Games, we helped energise the UK’s NFL fanbase through content, creators, and culture.

Group of people watching a large screen displaying a close-up of an athlete at a sports event, in a dark room with blue lighting.

SUPER BOWL LVIII COMMUNITY WATCH PARTY

Brief

To celebrate the biggest night in American sports, NNESAGA partnered with the 90s Baby Show to host a Super Bowl LVIII Watch Party in true community style. We brought together creators, gamers, influencers, and NFL fans under one roof — offering games, food, live energy, and real-time reactions to every play.

Our Role

  • Event production

  • Talent & guest curation

  • Community activation

  • Live social coverage

Person wearing a hockey jersey and glasses making a peace sign at a gaming or tech event with a computer monitor and neon lights.

Results

  • 150+ attendees from sport, gaming & lifestyle spaces

  • Brought on German Doner Kebab & Greggs more into the culture and community of NFL

  • 1M+ impressions across Instagram, TikTok & X

  • 80+ pieces of user-generated content from attendees

  • Cemented NNESAGA’s voice in the UK’s growing American football space

NFL LONDON GAMES 2024

Brief

NNESAGA partnered with NFL UK and EA SPORTS to help document and amplify the historic expansion of the Madden Championship Series (MCS) into Europe. For the first time ever, the Madden NFL 25 Final was held outside the U.S., live from Tottenham Hotspur Stadium — and NNESAGA was invited to cover the finals and experience the NFL game from the VIP Lounge.

Our Role

  • Esports event coverage

  • VIP access content

  • Cultural storytelling

  • Community engagement

Indoor area with a large screen displaying a football game and two people sitting near it. A sign with the text 'CROWN GREATNESS' and logos for Madden NFL and EA Sports at the front. Large windows in the background.

Results

  • Live content from semi-finals published across NNESAGA and talent platforms

  • Continued relationship with Adidas around major football events

  • Helped champion visibility of women’s sport in real-time, for both fans and brands