NIKE

Services: Community Campaigns | Events & Brand Storytelling

NNESAGA has worked with Nike to shape the future of football through gaming, storytelling, and real community impact. We love working with NIKE create content-led campaigns spotlighting creators and moments that matter, our work with Nike is rooted in cultural brilliance and grassroots representation.

A Nike shoebox with a Nike logo is placed on the floor, with a colorful soccer ball inside a transparent display case on top. In the background, there are people sitting on chairs on a stage, engaged in conversation. The setting appears to be an event or panel discussion with stage lighting.

Nike x EAFC x WSL – Women’s Game Kit Launch

Brief

We co-hosted a landmark pre-match activation with Nike Football and EA Sports FC, celebrating the launch of new in-game kits for the Barclays Women’s Super League (WSL) a moment that marked a powerful step forward for investment and visibility in the women’s game.

We hosted a vibrant live session, joined by icons Rachel Yankey and Tanya Oxtoby, spotlighting the impact of representation both on and off the pitch. This wasn’t just a launch, it was a statement about how far the game has come and where it's going.

Our Role

  • Live co-hosting

  • Campaign storytelling

  • Event speaking

  • Cultural insight on gaming & women’s football

Four women seated on stage participating in a panel discussion, with a large screen behind them displaying logos of Nike, EA Sports, and FIFA, and an image of a soccer cleat. The stage is lit with colorful lights, and the audience is visible in the foreground.

Results

  • First-ever in-game Nike x WSL kit reveal through EA Sports FC

  • Contributed to Nike’s continued investment in women’s football, both digitally and physically

  • Reaffirmed NNESAGA’s position as a bridge between gaming, culture, and sport

Nike x NBA x 2K – Community Games Night Hosted by NNESAGA

Brief

NNESAGA hosted a dynamic Games Night experience in partnership with Nike, supported byd 2K, bringing together gaming, basketball, and youth culture under one roof. Designed to celebrate the intersection of sport and gaming, the event featured 2K play sessions, community challenges, and Nike storytelling — creating a moment that was as fun as it was meaningful.

The night focused on connection, creativity, and representation, building hype around the NBA season while grounding the experience in the real culture that fuels both sport and gaming.

Our Role

  • Event hosting

  • Creative direction

  • Brand collaboration management

  • Community engagement

Group of people at an indoor event, with one woman in a black NBA hoodie and large earrings, looking at a man reaching out to shake hands, while another woman in a green beanie and glasses is looking at her phone. There is a large backlit sign on the wall displaying the text "1948 Ldn" and a Nike swoosh logo.

Results

  • 150+ live attendees, including athletes, gamers, creators, and local talent

  • 500K+ organic impressions from event content

  • 35+ pieces of creator content across Instagram & X

  • Helped position Nike as an authentic connector in the basketball x gaming space