O2

Services: Talent & Influencer Strategy | Talent Liaison | Cultural Consultancy | Weekly Campaign Support

NNESAGA worked with O2 to support the Baller League UK, a dynamic new football content league that brought together creators, players, and entertainers to compete weekly across digital and social platforms.

NNESAGA supported with weekly talent liaison, ensuring the right people were present, prepared, and platformed throughout the season. We helped maintain the energy, consistency, and cultural edge that kept the series fresh and community-driven.

Two people posing at an indoor stadium or arena with a crowd in the background. The man on the left is wearing glasses, a gray beanie, and a black jacket. The woman on the right has long braids, is wearing glasses, a jacket with the word 'New' on it, and is making a peace sign with her fingers.

Baller League UK –

Weekly Talent Management

Brief

From the sidelines to behind the camera, NNESAGA played a central role in supporting the talent ecosystem of the Baller League UK. Our work included managing communication, availability, cultural alignment, and weekly on-site presence for creators and football personalities.

Our Role

  • Talent sourcing

  • Event coverage

  • Content direction

  • Cultural storytelling

Group of five young men posing together on a sports field. They are making various hand gestures and facial expressions, with stadium seats and spectators in the background. Text overlay reads 'Baller league UK (Vlog)' with UK flag and checkmark icons.

Results

  • Managed 20+ talent appearances across multiple weeks

  • Helped streamline production flow and creator logistics

  • Ensured talent alignment with O2’s cultural and campaign goals

  • Strengthened the bridge between football creators and brand-led weekly entertainment

  • 3.5M+ impressions across various creators we worked with

  • 870K+ reach across Reels and TikTok