Playstation
Services: Cultural & Gaming Consultancy | Talent Strategy | Content Production | Brand Partnerships
NNESAGA has had a longstanding partnership with PlayStation. Over the years, we have helped helping shape culturally resonant campaigns and inclusive creator strategies — from the PS5 launch to UEFA Champions League finals, game titles and more.
UEFA Champions League Final 2024 x PlayStation
Brief
For the UCL Final in London in 2024, NNESAGA worked with PlayStation to produce a hybrid campaign merging football, gaming, and lifestyle. We created content both at the stadium and on location, capturing the energy of the Champions League moment through a PlayStation lens.
Our Role
Talent-led storytelling | Gaming-meets-football social rollout
Results
450k+ total views across TikTok, Reels, and X
Engaged audiences in football & gaming
High-profile talent integrations, including creators from diverse backgrounds
PS5 Global Launch: Black Creator Seeding
Brief
At one of the most anticipated console launches in gaming history, NNESAGA played a vital role in ensuring Black British creators were represented in PlayStation’s UK strategy. We consulted on the seeding framework and handpicked diverse talent that embodied the future of gaming content.
Our Role
Inclusive talent sourcing
Cultural consultancy
Seeding strategy
Results
Over 1.8M combined impressions from unboxing, reactions, and reviews
Creators ranged across gaming, lifestyle, tech and culture
Cemented NNESAGA as a leader in culturally-driven console launches