SKY BROADBAND

Services: Cultural & Gaming Consultancy | Talent Strategy | Campaign Development | Brand Partnerships

NNESAGA partnered with Sky Broadband to support its award-winning "No Room for Abuse" campaign — a bold stand against online hate in football and gaming. From cultural insight to casting and campaign rollout, NNESAGA played a central role in ensuring the campaign was authentic, representative, and emotionally resonant.

Large electronic billboard displaying a group photo of women at the Sky Broadband Women's Esports Finals, with a colorful pink to blue gradient background and event details.

No Room For Abuse Campaign

Brief

This multi-channel campaign tackled the rise of online abuse targeting athletes, especially in football and esports. NNESAGA consulted from start to finish, working with Sky Broadband’s in-house teams and creative agency to deliver a campaign that wasn’t just reactive — but culturally relevant and preventative. We advised on everything from casting and scripting to location scouting and creative tone, and also brought in authentic gaming talent to amplify the message.

Our Role

  • End-to-end cultural consultancy

  • Talent sourcing

  • Campaign creative input

  • Billboard consultancy & Messaging alignment

Four women with diverse styles and hair colors posing in front of a black-and-white background with repeated words such as 'DUMB,' 'FAKE,' 'TOO MUCH,' 'SL*T,' and others.

Results

  • Winner of the Sky Marketing Academy ‘Be Bold’ award

  • Over 69M+ impressions across all platforms

  • 1.3M+ audience reach via talent content

  • 91 pieces of influencer content across TikTok & Instagram

  • Talent involved ranged across gaming, football, and culture

  • Backed by influential figures like David Beckham and the Deputy Mayor of London

  • Billboard campaign featured in major UK cities

Women’s Esports Final – Guild x Sky Broadband

Brief

As part of Sky Broadband & Guild Esports mission to level the playing field in gaming, NNESAGA consulted on the Sky Broadband x Guild Esports Women’s Final. a first-of-its-kind initiative to elevate women in competitive gaming and create clear pathways to becoming professional players in the UK.

NNESAGA contributed by aligning as ambassadors to help shape the campaign messaging and talent integration, ensuring this wasn’t just an esports moment, but a genuine investment in women’s futures within gaming.

Our Role

  • Cultural consultancy

  • Campaign development

  • DEI advisory

Poster for Sky Broadband Women's Esports Finals with a large group of diverse women gamers and participants, colorful gradient background, event date 09.11.24.

Results

  • Pivotal role in amplifying women in esports

  • 2 women given a pathway to turn pro through the initiative

  • Seen across digital, press, and IRL activations in the UK

  • Positive sentiment around equal representation in gaming

  • Helped build Sky’s long-term credibility in inclusive gaming efforts