Virgin Media & O2

NNESAGA partnered with Virgin Media and O2 to deliver culturally impactful, gaming-forward experiences that amplified Gamepad’s presence and connected gaming with entertainment, sport, and talent culture.

A gaming event with a large screen displaying a gaming interface, surrounded by red-lit decorations and various gaming controllers on the table. Several people are standing and sitting in the room, which has walls decorated with gaming-related icons and the word 'LIVE!'.

Mates vs Mates" Series at Virgin Media Gamepad

Brief

We worked on talent for “Mates vs Mates” content series — a fun, challenge-style show hosted in the Virgin Media Gamepad, featuring gaming duels between friends and creators. The aim: bring energy, relatability, and real gaming banter to Virgin Media’s Gamepad platform, showing how everyday gaming fits into the cultural zeitgeist.

Our Role

  • Talent sourcing & management

  • Distribution strategy

Results

  • 1.3M+ views across the series (Instagram, TikTok, YouTube Shorts)

  1. 95% engagement rate uplift vs. standard Gamepad content

  2. 98% positive audience sentiment and comments

  3. Helped position Gamepad as a youth-facing space for creators and gamers

Group of four people reacting surprised in front of a red background with the text 'Hates VS Hates' and broken glass effects.

WWE SmackDown Live Talent Experience at Gamepad

Brief

We curated and managed an exclusive experience at Virgin Media Gamepad during WWE SmackDown Live at The O2, inviting a lineup of gaming and entertainment creators to explore the Gamepad lounge, engage in WWE-themed gameplay, and generate organic content. This activation bridged the worlds of wrestling, gaming, and creator culture.

Our Role

Talent & Influencer Strategy | Experiential & Events | Content Production | Brand Partnerships

Large digital billboard advertising WWE 2K25 video game at an outdoor shopping center. The billboard features a close-up of a serious man with facial hair, and a smaller image of a wrestler in a crouched pose. The display is surrounded by bright lights and red themed decorations, with a few people standing beneath it.

Results

  • 1.1M+ organic impressions across Instagram and TikTok

  • 15+ creators involved, including gaming, music, and lifestyle voices

  • 120+ pieces of content produced across stories, reels, and posts

  • Increased creator attendance interest by 40% for future Gamepad events