XBOX
Services: Cultural & Gaming Consultancy | Talent Strategy | Content Production | Brand Partnerships
NNESAGA has worked closely with Xbox to deliver culturally impactful campaigns that celebrate diversity, creativity, and community — from console launches to hero game campaigns.
South of Midnight — Cultural Insight & Brand Partnerships
Brief
To support Compulsion & Xbox Game Studios’ upcoming title South of Midnight, NNESAGA produced original content blending cultural storytelling, personal identity, and the game’s unique narrative aesthetic. We created a visually rich video piece that centred Black identity and folklore in gaming, resonating deeply with our community and beyond.
Our Role
Creative concepting | Full production | Scriptwriting | Visual storytelling | Platform delivery
Results
2.3M+ organic reach across Instagram, TikTok & X
10.5K+ likes and 1.6K+ saves on Instagram alone
500+ community shares and reposts from creators, gamers, and Xbox fans
95%+ positive sentiment across comments and DMs
Featured on Xbox fan accounts and used internally as a best-practice cultural asset
Xbox Series S/X Launch: Inclusive Black Creator Seeding
Brief
At the heart of Xbox’s next-gen console launch, NNESAGA led on a creator-first strategy designed to amplify Black British voices in gaming. We curated a bespoke seeding experience for a diverse range of talent, ensuring they were not only part of the moment, but visible in the cultural rollout.
Our Role
Cultural consulting | Inclusive seeding strategy | Talent sourcing | Content support
Results
Multiple Black creators seeded with Xbox Series S/X
Over 2.4M impressions across launch content
150+ pieces of content created (unboxings, skits, reviews, reels)
Strengthened Xbox’s positioning in UK culture and Gen Z spaces